Wednesday, June 20, 2007
The Eagle Has Landed
Barclays is to abandon its centuries old eagle logo, if the deal with ABN Amro the Dutch bank goers through.
It seems that the eagle, that has adorned Barclays letterheads, branches and all corporate communications since the 1600's has been deemed by the Dutch to be too reminiscent of the Nazi eagle for their taste.
Seemingly Barlcays will work on a new corporate logo, should the deal go through, sans eagle; probably the ABN Amro shield.
Barclays claim that the UK logo will remain the same.
I can't see that being a very bright or practical idea, as it will cause brand confusion and dilute the Barclays image and brand.