The Grocer reports that Sainsbury's intends to halve the number of its Nectar points it awards on purchases as from April next year. Currently customers can earn 2 points for every £1 spent, as from April it will be 1 point for every £1 spent.
In an attempt to ameliorate vexed Nectar card holders, Sainsbury's claim that there will be bonus points schemes enabling people to earn more points in other ways.
Despite the PR hype, which included the much overused word "exciting", this is of course a means of Sainsbury's saving money; as it clearly would not do this otherwise.
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