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Thursday, March 04, 2010

BA On The Precipice

The prospect of a BA strike this month looks highly likely. BA have retrained a thousand staff to keep flights going, and have chartered 23 aircraft and crew from rival airlines to fly out of Heathrow if the strike does go ahead.

Whilst this may keep the flights going, more or less, the damage done to the brand and finances of the company are such that its future existence will be seriously jeopardised.

No company, let alone an airline, is immortal. The union and management need to remember this before they push BA over the precipice.

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