Sainsbury's has agreed to merge with supermarket rival Asda, and plans to maintain both brands. Hence it will not be renamed Sasda.
The merged company (subject to regulatory approval) will be larger than Tesco, with combined revenues of £51bn.
There are no plans to close Sainsbury's or Asda stores. However, there are "Rudd type targets" of £500m "operational efficiencies".
Sainsbury's claim that customers would see benefits including price cuts of 10% on many of the products that customers buy regularly.
We shall see, the proof of the pudding is in the eating!