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Wednesday, March 02, 2011

Sony Experience Ratner's Moment

Sony, who one would have thought paid vast sums to its media "professionals" to avoid brand damaging publicity, has managed to emulate Gerald Ratner's infamous "we sell crap" comment by being associated with a pop group under its management that wore Nazi style uniforms in an MTV broadcast.

Unsurprisingly, the Simon Wiesenthal Center in Los Angeles had voiced its "shock and dismay" at the appearance of the six-member J-Pop band Kishidan.

Brands are hard to build, but very easy to destroy.

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