Showing posts with label toyota. Show all posts
Showing posts with label toyota. Show all posts

Thursday, March 16, 2017

Monday, October 26, 2015

Toyota Take Pole Position Ahead of Volkswagen

Toyota has outstripped Volkswagen in terms of global sales, in the wake of the ongoing emissions scandal aka #VWGate.

Toyota has sold 7.49 million vehicles in the first nine months of the year, compared to the 7.43 million that Volkswagen sold.

In fact, as the Telegraph reports, the results include less than two weeks of sales reporting by Volkswagen since #VWGate became public.

Thursday, March 11, 2010

How To Destroy Brand Value

The ongoing safety issue wrt Toyota, and the company's handling of the issue, highlight how brand value (so painstakingly built up over the years) can be so very easily and quickly destroyed by an inept and unresponsive management.

The Times has added fuel to the fire by reporting that Toyota was forced hand over to US congressional investigators a memo produced in 2006, by its own factory workers, concerning issues over car safety.

The memo was sent to Katsuaki Watanabe, president of the company in 2006, and condemns "safety sacrifices" made by the company in pursuit of profit.

It noted that that vital processes were in the hands of "amateurs".

Toyota is learning the lesson that all businesses must learn, no business lasts forever.