The campaign will be funded by banks and building societies, and will run until 31 March 2014.
The rationale for the scheme was explained by FSCS chief executive Mark Neale:
“Our research showed a lack of understanding and knowledge about the protection we provide. We want to reassure the majority their money and savings are safe, and warn those who unwittingly put their money at risk.In other words the banking industry is scared stiff of a run on the banks as and when the next crisis occurs.
We need to build awareness over time and cannot wait for the next crisis to try to engage people. By then it will be too late and queues will already be forming.”