Setanta

Setanta, the over hyped sports channel, went off the air last night at 6PM when it went into administration.

Despite the fact it was long teetering on the edge of administration, it happily continued advertising right up to the bitter end. Quite what happens to the subscriptions of those foolish enough to have bought into the hype in the few days before it went bust is not clear.

In theory, if they bought via credit card, they should have nothing to worry about as card companies offer insurance for just such occurrences. However, some credit card companies are more than happy to look for any excuse to not pay up; the fact that it was obvious that Setanta was going into administration may provide them with just such an excuse.